UAE startup expands its technology platform into the US

Dubai-founded fitness technology company Enhance has raised $18.2 million through a combination of equity and venture debt.

The company, founded in Dubai in 2018, plans to use the funding to accelerate its US expansion.

Enhance’s platform already operates across more than 700 US clubs, supports around 15,000 trainers and handles more than 500,000 monthly bookings globally.

The funding demonstrates the growing ability of Dubai-based technology companies to use the UAE as a launchpad for international expansion.